Bring your A game… always bring your A game. When you give anything away for free, make sure it’s from your A stock. Why would anyone who gets your B grade material want to come back for more? Give them A and raise your game to give them more of the same.
If you live in a world where you fear lack, of course this is going to seem counter intuitive to you. But if you live in a world where going the extra inch to give that extra service is par for the course, then this approach forces you to come up with the goods.
After all, we’re living in an age where every decision counts. The ledge has got smaller, so we have to be even more careful where we put our feet. If you aim to give your best at every juncture, then your best is what your customer will see. And how do you think that might help you stand out from the crowd?
Two weeks in and a theme is emerging…
It is an absolute pleasure to be part of a plan to get Entrepreneurs up and down the UK better placed to really catapult their success and grow in 2014. During my conversations with these business owners, an obvious theme has started to emerge… For those who are struggling, the reason for their malaise is that they’re ‘stuck’.
They’re stuck in a job – it just so happens to be that they’re also the employer. How ironic! The very reason they set up the business in the first place – to get free from employment – is the same trap that’s keeping them hostage. And they can’t even sack themselves.They’re stuck in a rut. Not sure why they’re doing what they’re doing anymore. The passion that drove them into business in the first place has faded, and they’ve forgotten who they are and what their purpose is.
They’re stuck financially and can’t see a way out of a mess of their own creation (unless someone comes along with a big fat cheque book and invests some capital so they can do the marketing and reconnect to customers).
And worst of all, they’re stuck because they think they should have known better. Why did they have to be the ones struggling when so many others seem to have found the magic formula or added the secret sauce.
Well, I have some good news for you, especially if you’re one of these business owners – there’s always room for improvement. After all, if we don’t improve, then there’s no learning and if there’s no learning then we’re already done and dusted. No journey required.
It’s not how many times you fall over, but how you pick yourself up that’s the key to success. In fact, the more you fail, the better you become at succeeding. And the even better news is that there is an answer to all of these ‘stuck’ dilemmas. You don’t need to be stuck in employment of your own volition. You don’t need to be stuck in a rut or stuck in a financial hole.
If you can reconnect to the passion that brought you into entrepreneurship in the beginning. If you can relight that flame just long enough to feel what it’s like to be free again, then I have a proposition for you.
The Entrepreneur’s Circle is committed to helping our members create an additional £1 billion next year in added value to really get UK PLC back in the black. We’re committed to getting our members out of stuck-ness and back into creating a business of value. One with a message and a purpose but also one that does not hold the owner prisoner.
And we’re doing this right now for business owners up and down the land. Come and see how at a special ‘secret screening’ workshop in Euston next Wednesday: https://m148.infusionsoft.com/ app/orderForms/Why-Now-Event- London-4th-December
Look at animals, perhaps at your own pet. Look into their eyes and see our own humanity, not such a long time ago. What do I mean by that? It’s easy to think that humans are separate from other life forms in our ability to express conscious awareness, but it wasn’t that long ago that we were these same four legged mammals living a survival existence.
What we see around us now in the thoughtful opulence of magnificent architecture and life changing inventions is a result of evolving brains and ideas over a relatively short time period (compared to the lifetime of the Universe). And what we see as humanity now, is certainly not what we will see in hundreds and thousand of years to come. In the same way that we have sprinted from four legs to civilisation, we will evolve further still.
But however that evolution occurs, it will be the same spirit, the same life force that has always been driving us, taking us to these new heights. That same spirit is what we see when we look into the eyes of an animal in pain and offer comfort and solace. What the animal recognises… is love. Love bridges the gap between millennia of evolution, from the surviving foragers to the genius inventors.
It’s the substance of all things that binds us, combines us and entwines us. It’s what we’re made of. We can not be separate from it, no more than our pets cannot recognise it. We are all one at the molecular and spiritual level and love is the fuel for both.
This morning, as I took Wellington out for his morning walk, I noticed a few raindrops falling… so I looked up to the sky to see what was happening. Or more to the point, what was about to happen. Which was when it occurred to me – this was a great metaphor for the understanding of how our reality is being created from moment to moment and how to navigate life with ease.
I stood still and looked carefully at the clouds and the direction they were moving, and when I ascertained their direction, I could look back and see what was about to come this way. How interesting… I looked behind me, not in front to what had already passed overhead.
When we apply this metaphor to the inside out nature and understanding how the process works, we see the similarity right away. Look to what is doing the creating, not what has been created. How often in life do we look at what has already happened and use it as a guage for the future without taking the time to see what is on the way? Surely that would make more sense?
I saw an old man sitting on a park bench looking down at his feet, which had no shoes on them. He didn’t look like a homeless man, but he did look a little strange, as he was writing on the ground with a stick. I went over to him to ask if he was OK, and he told me that he had been walking home after meeting his friend for lunch and had spotted a young man in the park trying to pull a splinter out of his own feet.
This young man was indeed homeless and had been hard hit by the recession, the drop in employment for his own skills, and a variety of other circumstances which had led him to his own troubles. So the old man had given him his own shoes to go and find a hospital to attend to his wound. Unfortunately, the old man had left his wallet at the restaurant for lunch and now couldn’t get a replacement pair and the restaurant was a good walk away.
Now it just so happened that I had been shopping that very day for a new pair of running shoes to replace my old scratty ones, and having run to the shops, was taking the old ones home to use as spares. So I pulled them out of my backpack and gave them to the old man. He gratefully accepted, put them on (a little large, but OK), thanked me and set on his way back to the restaurant to retrieve his wallet.
It was then that I noticed what he had been writing on the ground when I first saw him. I could just make out the words written in twig on the concrete… they said “Thank you, thank you, thank you…” It was like he knew what was going to happen already and his gratitude brought me to him. So with a tear in my own eye, I started to run home and say the same prayer over and over in gratitude of the lesson I had learned from this old man. As Alice Walker said: “Thank you is the best prayer that anyone could say”.
Thank you for taking the time to read this little story. Namaste.
“Another thought will come along in a moment”
So last night was a techno disaster. As it turns out, there was a problem in the local area with the broadband leading to audio and video stutter and drop outs. Not much I could ‘do’ about it then… which is why there was really no point in worrying or getting anxious, despite 40-odd people taking the time out to listen to what I was about to say (thank you for your patience).
In the midst of trying to deal with it at the time, I noticed a complete lack of worry or stressful feelings. Without knowing what to do, I was aware that another thought would be along in a moment which might well bring the answer. And that was enough for me to keep calm and carry on, as the saying goes. If I had decided to jump in and splash around in my thinking, all sorts of strangeness might have ensued. I might have ‘taken it out’ on the equipment!
But in the end, there was no damage done. I managed to record the audio that was usable and add some on later, at the end. So here is that audio for those who wish to hear why there is nothing to do but realise that thought is part of the self regulating and self cleaning system… working perfectly all of the time, without a need for intervention on our part.
“If we put aside our separate realities, we can work together to solve common problems as a global community”
I don’t think a more apt sentence from Do Nothing! could be used to show the way for our leaders in the Syrian crisis at the moment. A crisis that could lead to a third world war, if some of the papers are to be believed. We all ‘see’ things from our own point of view and the way we think about it.
But this did lead me to wonder if there might have been another way to deal with Hitler in 1939? Would it have been possible to have stopped the Nazis do what they did in any other way than force? Would more lives have been lost if we had let Germany take over the world and then tried to change their ways from the inside out? Would another ‘plot’ have been formed to dethrone the leaders? What would the world be like now I wonder?
The fact remains, that long after we (humans) have plundered and destroyed this beautiful planet with our fear and greed, nature will redress the balance and all will be peaceful once again. The oneness of life will remain, long after we have been forgotten. Our egos will have been long dead and buried by the time balance is restored. Which leaves only the fact, that our egos are the destroyer here.
And if we could just see things from a different perspective…?
All this week, I have been discussing phrases from my book: Do Nothing! leading up to the webinar tonight at 7.30pm GMT. Join me to learn more about the simple Principles behind life and how we are already perfect: http://www.anymeeting.com/PIID=E958DD81894831